SEOnaut’s visual dashboard highlights key SEO metrics and performance over time. Get an overview of your site’s status and dive into details when needed. Next, consider what type of content could be valuable for others to link to. Typical examples include case studies, statistics, and original research. For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds. If it takes longer, you might need to optimize your server, use a content delivery network, or optimize your images and file formats.
The Search Atlas Scholar Tool grades your content across multiple dimensions to help you align your writing with what Google deems authoritative, trustworthy, and relevant. The Search Atlas Schema Markup Generator Tool helps you create JSON-LD schema for various content types, including articles, local businesses, products, FAQs, and more. Additionally, the Search Atlas Keyword Gap Tool helps you uncover untapped keyword opportunities by comparing your site’s keyword performance with that of your competitors. Automating your SEO audit process with the Search Atlas Otto SEO Tool helps streamline website optimization by handling technical, on-page, and off-page SEO tasks with minimal manual intervention. Begin by adding the Otto pixel to your website’s header, which is a small code snippet that grants Otto SEO SEO Anomaly access to analyze your site’s structure and content.
This SEO audit tool offers valuable insights into how crawlers interact with your site by highlighting crawl errors, indexing issues, and other crawlability-related problems. Simply insert the desired URL into The URL Inspection Tool and check out the provided report. A green tick means your page has successfully been crawled and indexed, whereas the grey one indicates that Google has found some issues on this page. Alongside assessing keyword rankings, backlink profile audits spotlight link-building areas to narrow authority gaps against industry leaders.
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Analyze Site Structure and Internal Linking
- Once you’ve found some broken links, there are a few different ways to fix them.
- You can drill down into each category to see detailed insights from the audit.
- This will inform your decisions—and guide you when you are trying to add or modify keywords on such pages.
- Select your most important templates such as a category page, product page, and blog post.
- H1 tags are the main headers on your pages, providing valuable information to search crawlers and helping users determine if your content is relevant and valuable.
An audit involves analyzing all elements of your site to make sure that you have not missed out on anything that could be hindering the optimization process. In many cases, some minor changes can improve your ranking significantly. Google Search Console is one of the best free SEO tools for analytics. XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers.
Check Every Page on Your Website
Then, follow Semrush’s recommendations and fix the issues one by one to improve your SEO. Click the “Why and how to fix it” link next to the error you’d like to learn more about. You’ll get detailed information about why you should fix the specific issue and how to do it.
This provides the opportunity to identify and resolve various link issues, such as broken links, redirect chains, excessive links from a single URL, self-linking, and more. That’s why it’s so important to review and improve your contextual links during your SEO audits. The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis. Internal links can be just as powerful as external ones—sometimes even more so, depending on things like the authority of the referring page, and the degree to which it improves user experience.